Consumers appreciate businesses that are willing to accept and fix issues. We all make mistakes great customer service is vital. Google My Business management and reviews effectively represent customers’ confirmation that your business is real and that it’s reputable, especially when you take the time to respond to them, whether they're positive or negative.Ī prompt, empathetic and helpful response to negative reviews is sometimes more valuable than a positive one. Answer them in a blog post shared on your listing to earn consumer trust. Google is all about the details.Ĭheck questions asked by potential customers about your business. Maybe list videos, photos or even team member introductions these can be great encouragements for in-store visitors.Īllow potential customers to see the business for what makes it successful on Google My Business accurately reflect what their visit in real life would be like.īefore updating content, ensure your GMB listing contains an accurate address, business overviews, telephone number, business hours and product/service details.Īvoid misinformation hiccups it might seem basic, but you’d be surprised by the number of businesses that neglect these details. Take a more direct sales approach: specials, offers or whatever else sets your business apart from your competitors, make sure to share it.ĭon’t be shy – experiment and figure out what works for your listing.īy attracting customers by location, focus on describing the experience you want them to have when they arrive. Remember the intent of the person viewing your listing it’s most likely to be transactional. Prominence: how well-known your business isĮxamples of effective Google My Business management Relevance: how well a listing matches the intent of the searcherĭistance: Google pairs searchers with verified businesses in close proximity Local search results are based on “ relevance, distance and prominence.” It provides signals to Google, drives traffic to your website and provides social proof in the form of reviews. A verified Google My Business listing stands a better chance of being in the local three-pack and prioritizing your presence on search results to indirectly help your website rank. But they also need to show potential customers what’s new with your business at exactly the time they’re looking for it. GMB posts signal to Google that your business is the right one to display for related local searches. Consider measuring conversions such as clicks through to website and requests for directions or phone calls, which you can find on GMB Insights.
The majority of actions may be in click form, but unless your listing is optimized, you could be missing out on phone calls or in-store visits. The listing service helps digital marketers get views on their content without having to wait for Google to rank it in the top 10 search engine results. This placement is a valid reason to add a new post at least weekly. Regularly posting earns marketers a coveted spot in the local three-pack the top three business listings for relevant search terms.
The benefits of Google My Business management go beyond acquiring views and clicks on your latest content.
Do you need a Google My Business listing? By regularly updating your Google My Business listing, it can become a channel to share current content and relay business updates online, such as business events or special conferences, to get traction.Įffective Google My Business management entails posting locally-focused content. We are all content marketers in some shape or form – but we often fail to acknowledge that a large part of our responsibility is to ensure our target audience is actually exposed to the content we produce. But what makes Google My Business management so effective? And how can marketers use the tool to strengthen their business on search results? Content distribution in Google My Business management
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